Special MasterMine Fields

Did you know that MasterMine adds new fields from time to time that can be very useful in managing your GoldMine CRM Database? GoldMine's data structure itself rarely changes, but we are constantly adding features to MasterMine, often in response to user requests.

Here are a few examples (see more in Appendix F of the MasterMine user manual).

C1.PrimaryEmail Merge, C1.EmailRecId:

This is the merge codes field from primary e-mail. Managing this field, especially using MMUpdater, is a key to good management of e-mail marketing activity. The record ID of the e-mail address record is necessary for MMUpdater work with e-mail addresses.

C1.WebSite:

Pulls the website for each account record, if present. For marketing or sales purposes, it's often useful to have quick access to prospects' websites. Your salespeople don't know how to quickly see which accounts, or how many, are missing website info. Use this field in a data cleanup project to quickly remedy the situation.

C1.PostalZone:

Returns the first 3 characters of the Zip code. For geographic segmenting.

CH.DaysSince, CA.DaysTill, PH.DaysFromToday:

For history, pending, and combined pending and history respectively, returns the number of days between the activity and today. Very useful for 30-60-90 analysis and such when used in combination with numeric grouping inside your report.

CA.OnHour, CH.OnHour:

The hour of day during which an activity happens, i.e. 10:38 AM groups with the 10 AM activities. Very useful for daily calendar or billable/non-billable hours reporting.

CA.Alarm:

Date when alarmed activities are set. Use MMUpdater to make Alarms useful again, by managing alarmed activities from above.

See more "special fields" in Appendix F of the MasterMine user manual. Use your own creativity to create useful analytical reports using these fields.

Be sure to submit your own requests for new features and fields as they occur to you. Just send an e-mail to support@mastermine.net and we'll take the best ones into consideration for a future build of MasterMine.

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MasterMine Masters is FREE
in February

Each month, a few enthusiastic MasterMine users meet online in an open session at which our product developer, Rob Machalek, presents a topic of general interest, then takes questions from the group. This is an opportunity for MasterMine users to share their ideas and experiences, suggest new features, and get an early view of new versions and add-ons.

MasterMine Masters meets the third Wednesday of every month. Our next meeting is Wednesday, February 18 at 10:30 am Central Time.

Membership is $100/year, but in February it's FREE. Request an invitation from gail@mastermine.net by Feb 16.

The sessions are recorded for easy streaming access at the members' convenience. You, too, can view the archive of past sessions through February.

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MasterMine: "It takes a licking and keeps on ticking."

Does this slogan sound familiar? Reply to this e-mail with the name of the product it originally promoted, and you'll be entered into a drawing to win a 16oz. MasterMine ceramic mug, emblazoned with the classic Iron Rule of GoldMine CRM:

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Here's a recent testimonial:

"I use MM daily, and couldn't get by without it. It's part of my minute-by-minute operation."

- Sharon Godwin., Vice President, Higginbotham & Associates

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